Tuesday, August 30

Authenticity and Globalization !!!

U like "Agra ka Petha" , "Mathura ke pede" , "Bengali Rasogulla" , "Odisha Chenapoda" , "Chennai MysorePak" , "Gujrati Dhokla" , "Mumbai Bhakarwadi" , "Hyderabadi Karachi Bakery" .....

Some years ago .. these things were not so easily available everywhere....
When we name a particular thing and relate it to a particular place we understand the connection...

Someone coming from a certain place used to ger souverniers for friends and family... but now all we see is big brands and globalization....

Its not like that this new concept has not helped us in our daily walk of our lives but its worth understanding that it has also managed to vanish the charm of certain things...

Now you dont need to travel all the way to Kasmir to get a Kasmiri galicha or a pashmina shawl... it is now available in all the kasmiri emporiums across the country....

Some one travelling all the way from Hyd to a different city with a big box of the authentic Karachi Bakery bisuits if hears from the native of the other city " its available in our nearby supermarket as well" ... it breaks the heart for sure.....

Also . the so called Rasgullas of some big brands if try to match the local taste from Bengal and Odisha then i will laugh at it for sure....

So, i still have these random thoughts about this Authenticity Vs Globalization and i will still have apprehensions for all the readily avaialble things which are named authentic by the makers and the takers....

No comments: